Dede Satoe

Indonesian traditional sambals and seasonings

Dede Satoe was founded in November 2011 in Surabaya, Indonesia. Using available raw materials in Surabaya and arround (East Java). Sambel Dede Satoe, a ready-to-eat, home-made chili sauce, fantastic spicy, comes with a unique flavor variant, with no MSG and HACCP certified. By buying our products, means a lot for women around our industry who are assisted to unplug chilies and shallots. Thank you

Our Favorite Products

Here you can find and buy our most favorite products

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Sambal Surabaya Sachet

Rp 29,500
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Sambal Sereh Sachet

Rp 29,500
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Sambal Korek

Rp 29,500
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Sambal Jengkol

Rp 29,500

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History of Dede Satoe

Dede Satoe was founded in November 2011 in Surabaya, Indonesia. Using available raw materials in Surabaya and arround (East Java). Sambel Dede Satoe, a ready-to-eat, home-made chili sauce, fantastic spicy, comes with a unique flavor variant, with no MSG and HACCP certified Sambel Dede Satoe, a ready-to-eat, home-made chili sauce, fantastic spicy, comes with a unique flavor variant, without vitsin (MSG) and HACCP certified. In the production process, 8 workers and 20 mothers around the house are assisted to clean chilies and shallots.

Published on : 01/02/2021

Our Market

Pasar nasional dan internasional seperti Amerika, Canada, New Zealand dan lainnya. Penghargaan-penghargaan di tingkat Kota Surabaya, Jawa Timur, dan Nasional. Mempunyai cita-cita yaitu mengglobalkan Dede Satoe ke seluruh negara dengan terus berusaha di bidang pemasaran dan bidang produksi salah satunya mempertahankan kualitas produk dan meningkatkan kualitas produk dengan cara berproduksi yang bersih dan higienis.

Published on : 01/02/2021

The Journey

Our product is started with an initial capital of IDR 50,000 to buy 1 kg of chilies and others. Starting in 2011 from 1kg of raw material, increasing by 5kg starting from 1 variant, 10kg and continue with a mixture of 150kg / day for 16 variants of sambals and 3 variants of seasonings. Without substances: dyes, and MSG Mono Sodium Glutamate. Initially it was sold to friends, relatives, and others who were willing to accept my product. And now the market has entered the modern market nationally and has even touched the international market (LA and Virginia USA). Sambal is made because the raw material is available in East Java and it is proven that the market can absorb it. The international market is still wide open for market absorption.

Published on : 01/02/2021